JIMS blog
Press Day: 100+ Journalists, One Morning
A full morning, in the spotlight in front of Arabian press: scheduled brand launches, pre-appointed interviews, and a dedicated media centre.
Inside VIP Night: Industry Talks & Gala
For those who want the privilege to be the first to see the show and connect with the industry. 1,000 pros & guests, 50+ key influencers.
Visitors Days: 10,000+ Reasons to Attend
Three days for visitors to get closer to the exhibits and entertainment. 10,000+ visitors, 60% Saudis, 40% from around the world.
New for 2026: Thematic Experience Zones
The curated zones will offer new high profile opportunities for brands to participate and showcase vehicles or technologies: Auto Display Lens, Audience Activation Spaces, Conversation Spaces.
More Than a Booth: How Smart Exhibition Design Turns Footfall into Leads
Booth size doesn't generate leads — design does. See how ISCOM plans stand layout, flow and staffing to turn exhibition footfall into qualified leads.
Behind Every Successful Show: The Logistics No One Sees
Visitors never see the planning that makes a show feel effortless. See how ISCOM plans build, live operations and teardown for major exhibitions.